Maryland Community Foundation
+89% donations year-over-year after launch
Redesigned WordPress site with NGO schema, accessible-by-default components (WCAG 2.2 AA), and integrated GiveWP donation processing.
- Annual donation total $643K
- Recurring donors 187
- Platform fees 2.9%
Measured results
The transformation, by the numbers.
The challenge
Where the project started.
A 22-year-old foundation was running an outdated WordPress site that failed WCAG 2.0 AA at 47 violations per page. Donations were processed via Network for Good (4 percent platform fee) with no recurring giving option. Average donation was declining year-over-year.
Accessibility was a compliance issue and a moral one. Now the site works for everyone, donations are up, and we are saving on platform fees.Executive Director Community foundation
Our approach
How we shipped it, phase by phase.
Every project runs through the same three-phase process. Discovery first, build second, optimize ongoing. No shortcuts.
Audited existing site against WCAG 2.2 AA: 47 violations per page reduced to zero.
Designed new WordPress site with NGO schema, donation tracking, and impact storytelling layout.
Migrated payment processing to GiveWP + Stripe (2.9% + $0.30 vs Network for Good 4%).
Implemented recurring donation flow with one-click upgrade prompts.
Built dedicated grant program landing pages with structured data.
Email integration with Mailchimp for donor stewardship sequences.
Deliverables
What was built and shipped.
- WCAG 2.2 AA compliant rebuild
- GiveWP + Stripe integration
- Recurring donation flow
- Grant program landing pages
- Mailchimp donor sequences
Tech stack
What it runs on.
Search demand
What community foundations' customers search for.
These are real monthly searches people make when looking for a business like this one. The new site is built to capture them.
in their market
Data via Ubersuggest · US search volume · intent classified by query type
Why it matters
WordPress done right pays back the investment.
Every project we ship is designed to generate leads, bookings, or revenue, not just look good. The metrics above are what our clients track 90 days post-launch.
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