All projects
Maryland Community Foundation
+89% donations year-over-year after launch
Redesigned WordPress site with NGO schema, accessible-by-default components (WCAG 2.2 AA), and integrated GiveWP donation processing.
Results
Measured outcome after launch.
WCAG violations / page 0
from 47
AA compliant Annual donation total $643K
from $340K
+89% Recurring donors 187
from 12
+1,458% Platform fees 2.9%
from 4%
-1.1pp Challenge
Where the project started.
A 22-year-old foundation was running an outdated WordPress site that failed WCAG 2.0 AA at 47 violations per page. Donations were processed via Network for Good (4 percent platform fee) with no recurring giving option. Average donation was declining year-over-year.
Approach
How we shipped it.
- 01 Audited existing site against WCAG 2.2 AA: 47 violations per page reduced to zero.
- 02 Designed new WordPress site with NGO schema, donation tracking, and impact storytelling layout.
- 03 Migrated payment processing to GiveWP + Stripe (2.9% + $0.30 vs Network for Good 4%).
- 04 Implemented recurring donation flow with one-click upgrade prompts.
- 05 Built dedicated grant program landing pages with structured data.
- 06 Email integration with Mailchimp for donor stewardship sequences.
Deliverables
What was delivered.
- WCAG 2.2 AA compliant rebuild
- GiveWP + Stripe integration
- Recurring donation flow
- Grant program landing pages
- Mailchimp donor sequences
Tech stack
What it runs on.
WordPressGiveWPStripeMailchimpWP Engine
Accessibility was a compliance issue and a moral one. Now the site works for everyone, donations are up, and we are saving on platform fees.— Executive Director, Community foundation
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