Baltimore Cosmetic Dental Practice
+62% form submissions in first 90 days post-launch
Replaced legacy Divi build with native Gutenberg blocks. MedicalBusiness schema, MedicalProcedure markup per service, and integrated BookSteam booking.
- Mobile bounce rate 38%
- Form submissions / mo 76
- New patient bookings / mo 28
Measured results
The transformation, by the numbers.
The challenge
Where the project started.
A successful 12-year-old dental practice with a Divi-based site running 30+ plugins, mobile Lighthouse score of 28, and a checkout flow that took 9 clicks for new patients to book a consultation. Bounce rate from mobile was 71 percent.
The new site loads instantly and the booking flow finally makes sense. Front-desk calls are down because patients self-serve.Practice Owner Cosmetic dental practice
Our approach
How we shipped it, phase by phase.
Every project runs through the same three-phase process. Discovery first, build second, optimize ongoing. No shortcuts.
Migrated content from Divi to native Gutenberg blocks, eliminating page-builder weight.
Designed new visual system with MedicalBusiness + MedicalProcedure schema across 14 service pages.
Integrated BookSteam booking widget directly into hero CTA, reducing booking flow from 9 clicks to 2.
Removed 18 unused plugins; consolidated 7 form plugins into Gravity Forms.
Image pipeline: WebP conversion, responsive srcset, hero LCP preload.
HIPAA-aware contact forms with encrypted submission and proper data retention.
Deliverables
What was built and shipped.
- 14-page custom WordPress site
- BookSteam integration
- MedicalBusiness + MedicalProcedure schema
- Plugin consolidation report
- 90-day post-launch monitoring
Tech stack
What it runs on.
Search demand
What cosmetic dental practices' customers search for.
These are real monthly searches people make when looking for a business like this one. The new site is built to capture them.
in their market
Data via Ubersuggest · US search volume · intent classified by query type
Why it matters
WordPress done right pays back the investment.
Every project we ship is designed to generate leads, bookings, or revenue, not just look good. The metrics above are what our clients track 90 days post-launch.
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Services behind this project
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