Annapolis Real Estate Brokerage
4,200 listings indexed in Search Console within 60 days
Custom WordPress + IDX Broker integration with neighborhood landing pages and RealEstateAgent schema.
- Lighthouse mobile 92
- Organic monthly visits 6,400
- Listing inquiries / mo 89
Measured results
The transformation, by the numbers.
The challenge
Where the project started.
A growing brokerage was operating from a Wix site that could not integrate with Bright MLS, forcing agents to maintain listings on three platforms. Search Console showed 47 indexed pages despite having 4,000+ listings.
Our agents stopped maintaining three different listing platforms. The new site does it automatically and we are getting calls from neighborhoods we never marketed.Broker / Owner Independent real estate brokerage
Our approach
How we shipped it, phase by phase.
Every project runs through the same three-phase process. Discovery first, build second, optimize ongoing. No shortcuts.
Migrated from Wix to custom WordPress with full content preservation.
Integrated IDX Broker with Bright MLS feed, automating listing sync to the new site.
Built 23 neighborhood landing pages targeting Annapolis, Eastport, Severna Park, and Crofton.
Implemented RealEstateAgent and RealEstateListing schema across the catalog.
Set up Search Console URL submission flow to fast-track listing indexation.
Custom faceted search with map view, school district filtering, and saved-search alerts.
Deliverables
What was built and shipped.
- 23 neighborhood landing pages
- IDX Broker + Bright MLS integration
- RealEstateAgent schema
- Custom search with faceted filtering
- Saved-search email alerts
Tech stack
What it runs on.
Search demand
What independent real estate brokerages' customers search for.
These are real monthly searches people make when looking for a business like this one. The new site is built to capture them.
in their market
Data via Ubersuggest · US search volume · intent classified by query type
Why it matters
WordPress done right pays back the investment.
Every project we ship is designed to generate leads, bookings, or revenue, not just look good. The metrics above are what our clients track 90 days post-launch.
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Services behind this project
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