Real Estate WordPress + IDX Broker + custom search 10 weeks $12,000 fixed-scope

Annapolis Real Estate Brokerage

4,200 listings indexed in Search Console within 60 days

Custom WordPress + IDX Broker integration with neighborhood landing pages and RealEstateAgent schema.

Client Independent real estate brokerage
Team 12 agents
Market Annapolis + Anne Arundel County
Top result
4,200
+8,800%
Indexed listings
from 47
  • Lighthouse mobile 92
  • Organic monthly visits 6,400
  • Listing inquiries / mo 89
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Before Original site
Old site · Wix / Squarespace / legacy WordPress
Annapolis Real Estate Brokerage old website — before redesign
After New WordPress site Visit ↗
wordpress · custom theme · WordPress · IDX Broker
Annapolis Real Estate Brokerage new WordPress website — after redesign

Measured results

The transformation, by the numbers.

Indexed listings
Before 47
After 4,200
+8,800%
Lighthouse mobile
Before 54
After 92
+38
Organic monthly visits
Before 720
After 6,400
+789%
Listing inquiries / mo
Before 14
After 89
+535%

The challenge

Where the project started.

A growing brokerage was operating from a Wix site that could not integrate with Bright MLS, forcing agents to maintain listings on three platforms. Search Console showed 47 indexed pages despite having 4,000+ listings.

Independent real estate brokerage
12 agents
Annapolis + Anne Arundel County
Our agents stopped maintaining three different listing platforms. The new site does it automatically and we are getting calls from neighborhoods we never marketed.
Broker / Owner Independent real estate brokerage

Our approach

How we shipped it, phase by phase.

Every project runs through the same three-phase process. Discovery first, build second, optimize ongoing. No shortcuts.

01
Discovery & Audit
Weeks 1–2

Migrated from Wix to custom WordPress with full content preservation.

Integrated IDX Broker with Bright MLS feed, automating listing sync to the new site.

02
Design & Build
Weeks 3–6

Built 23 neighborhood landing pages targeting Annapolis, Eastport, Severna Park, and Crofton.

Implemented RealEstateAgent and RealEstateListing schema across the catalog.

Set up Search Console URL submission flow to fast-track listing indexation.

03
Launch & Optimize
Month 2+

Custom faceted search with map view, school district filtering, and saved-search alerts.

Deliverables

What was built and shipped.

  • 23 neighborhood landing pages
  • IDX Broker + Bright MLS integration
  • RealEstateAgent schema
  • Custom search with faceted filtering
  • Saved-search email alerts

Tech stack

What it runs on.

WordPress CMS
IDX Broker Plugin
Bright MLS Plugin
Algolia Performance
Kinsta Hosting
Timeline 10 weeks
Investment $12,000 fixed-scope
Platform WordPress (self-hosted)

Search demand

What independent real estate brokerages' customers search for.

These are real monthly searches people make when looking for a business like this one. The new site is built to capture them.

12.6K combined searches / month
in their market
annapolis real estate agent
880/mo $2.40 CPC commercial
homes for sale annapolis md
4,400/mo $1.90 CPC local
best realtor annapolis
590/mo $2.80 CPC local
annapolis waterfront homes
880/mo $3.40 CPC local
anne arundel county homes
2,900/mo $2.10 CPC local
annapolis md real estate
2,900/mo $2.10 CPC informational

Data via Ubersuggest · US search volume · intent classified by query type

Why it matters

WordPress done right pays back the investment.

Every project we ship is designed to generate leads, bookings, or revenue, not just look good. The metrics above are what our clients track 90 days post-launch.

Get similar results →
4,200 Indexed listings +8,800%
92 Lighthouse mobile +38
6,400 Organic monthly visits +789%
89 Listing inquiries / mo +535%

Start a project

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