WordPress development
Custom blocks, ACF Pro, Elementor, theme dev, plugin engineering
The team
Small studio. Vetted network. No account managers.
Upcoming Brand is run by one founder and a vetted network of specialists across design, development, SEO, and photography. The result: a 50-person agency's depth without the 50-person agency's overhead, hand-offs, or quality drift.
Top Rated · Upwork
5+ years · 400+ projects 12 countries · 9 verticals
The founder
Every project, personally led.
Founder · WordPress Lead
Younus
Founder & WordPress lead
Five years and 400+ WordPress projects in. Started Upcoming Brand after watching too many businesses spend five figures with traditional agencies and still not crack page one. The pattern was always the same: beautiful sites, missing schema, Lighthouse scores in the forties, and zero Local Pack visibility.
Today the studio runs on a simple promise: the person you book your discovery call with is the same person who maps your schema, writes your blocks, audits your Core Web Vitals, and ships your site. One channel, one chain of accountability, one person responsible for the launch landing in the green.
Outside of client work: building open-source schema generators, contributing to WordPress core ticket discussions, and keeping a long-running spreadsheet of every Maryland Local Pack composition for the verticals we serve most.
Specialty stack
WordPress core Custom blocks ACF Pro WooCommerce Schema.org Core Web Vitals RankMath LocalBusiness SEO
5+ Years building WordPress
400+ Projects shipped
12 Countries served
9 Industry verticals
Specialty areas
What the founder actually builds.
Six things shipped on every project, regardless of vertical or budget tier. The deliverables under each are the same whether you're at the Starter or Custom tier.
Core Web Vitals
90+ Lighthouse scores as a deliverable on every project
Schema architecture
LocalBusiness, FAQ, Service, vertical-specific schema types
WooCommerce
Subscriptions, configurators, multi-vendor, payment integrations
Local SEO
Local Pack ranking, GBP optimisation, citation strategy
Migrations
Wix / Squarespace / GoDaddy → custom WordPress, zero ranking loss
The extended network
Who else is in the room.
For projects that need a dedicated designer, a sprint with a senior front-end engineer, or original photography, we bring in vetted specialists from a long-standing network. You meet them at the kickoff. They're paid through us. The accountability stays with the founder.
3-5
Visual designers
Brand-aligned UI / UX collaborators who handle bespoke design rounds when projects need a dedicated design partner.
2-4
Front-end developers
Senior WP developers we bring in for sprints when a project has tight timelines or specialty integrations.
2
SEO + content specialists
Long-form content writers and on-page SEO consultants for verticals that need deep editorial work.
On call
Photography + production
Maryland-based photographers we partner with when a project needs original imagery instead of stock.
How we operate
Four operating principles.
One channel of accountability
The person you book a discovery call with is the person who writes your schema, builds your blocks, and ships your launch. No relays. No telephone game.
Specialists, not generalists
When a project needs a dedicated visual designer or a senior front-end engineer, we bring in a partner who's built that exact thing 20+ times. Niche specialists beat agency generalists every time.
Async by default
Most communication happens in writing on a private staging URL. Faster decisions, written record, no calendar Tetris. Sync calls only when the conversation needs voice.
Small on purpose
We've turned down acquisition offers and growth-team pitches. A small studio with vetted partners outperforms a 50-person agency on every metric we care about: depth, speed, and care.
Want to join the network?
We work with a tight roster of senior designers, front-end developers, and SEO specialists on a project-by-project basis. If you're WordPress-deep and care about Core Web Vitals as much as we do, we'd like to know you.