Maryland Outdoor Goods
Mobile LCP cut from 4.2s to 2.3s; conversion rate up 28 percent
Custom WooCommerce theme with 220 SKUs, Stripe Subscriptions for monthly box, and Product schema across the catalog.
- Mobile LCP 2.3s
- Mobile conversion rate 2.18%
- Monthly hosting cost $95
Measured results
The transformation, by the numbers.
The challenge
Where the project started.
Established ecommerce business growing 40 percent year-over-year was struggling with a Shopify Plus setup costing $2,400/mo plus 0.15% transaction fees. Mobile checkout was at 1.7 percent conversion. They wanted ownership, lower fees, and a subscription product that Shopify could not handle natively.
We own the platform now. The performance gains paid for the build, and the subscription product just works without us paying extra.Founder Outdoor / camping retailer
Our approach
How we shipped it, phase by phase.
Every project runs through the same three-phase process. Discovery first, build second, optimize ongoing. No shortcuts.
Built custom WooCommerce theme on a performance-tuned base, no page builders.
Migrated 220 products with full meta, images, variants, and category taxonomy preserved.
Implemented Stripe Subscriptions for the monthly box product (Shopify Plus subscriptions are paid extra).
Product, Offer, and AggregateRating schema across the entire catalog.
Image pipeline: AVIF + WebP fallback, responsive srcset, lazy load below the fold.
Custom checkout flow with one-page checkout and Stripe Express integration.
Deliverables
What was built and shipped.
- Custom WooCommerce theme
- Stripe Subscriptions for monthly box
- Product / Offer / AggregateRating schema
- One-page checkout
- 220 product migration
Tech stack
What it runs on.
Search demand
What outdoor / camping retailers' customers search for.
These are real monthly searches people make when looking for a business like this one. The new site is built to capture them.
in their market
Data via Ubersuggest · US search volume · intent classified by query type
Why it matters
WordPress done right pays back the investment.
Every project we ship is designed to generate leads, bookings, or revenue, not just look good. The metrics above are what our clients track 90 days post-launch.
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Services behind this project
More work
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