All projects
Maryland Outdoor Goods
Mobile LCP cut from 4.2s to 2.3s; conversion rate up 28 percent
Custom WooCommerce theme with 220 SKUs, Stripe Subscriptions for monthly box, and Product schema across the catalog.
Results
Measured outcome after launch.
Lighthouse mobile (catalog) 98
from 47
+51 Mobile LCP 2.3s
from 4.2s
-1.9s Mobile conversion rate 2.18%
from 1.7%
+28% Monthly hosting cost $95
from $2,400
-96% Challenge
Where the project started.
Established ecommerce business growing 40 percent year-over-year was struggling with a Shopify Plus setup costing $2,400/mo plus 0.15% transaction fees. Mobile checkout was at 1.7 percent conversion. They wanted ownership, lower fees, and a subscription product that Shopify could not handle natively.
Approach
How we shipped it.
- 01 Built custom WooCommerce theme on a performance-tuned base, no page builders.
- 02 Migrated 220 products with full meta, images, variants, and category taxonomy preserved.
- 03 Implemented Stripe Subscriptions for the monthly box product (Shopify Plus subscriptions are paid extra).
- 04 Product, Offer, and AggregateRating schema across the entire catalog.
- 05 Image pipeline: AVIF + WebP fallback, responsive srcset, lazy load below the fold.
- 06 Custom checkout flow with one-page checkout and Stripe Express integration.
Deliverables
What was delivered.
- Custom WooCommerce theme
- Stripe Subscriptions for monthly box
- Product / Offer / AggregateRating schema
- One-page checkout
- 220 product migration
Tech stack
What it runs on.
WordPressWooCommerceStripe SubscriptionsCloudwaysBunnyCDN
We own the platform now. The performance gains paid for the build, and the subscription product just works without us paying extra.— Founder, Outdoor / camping retailer
Maryland Estate Planning Firm
Local Pack #1 for "estate planning attorney baltimore" in 14 months
Read case studyBaltimore Cosmetic Dental Practice
+62% form submissions in first 90 days post-launch
Read case studyAnnapolis Real Estate Brokerage
4,200 listings indexed in Search Console within 60 days
Read case study