Number of pages
Starter is 8 pages. Growth is 15-20. Custom can hit 50+ pages with city, service, and portfolio combinations.
+$1,500 to +$3,000 between tiers WordPress website cost & pricing
WordPress website cost, written down up front. Three fixed-scope packages.
Three tiers (Starter, Growth, Custom) ranging $1,500 to $6,000+. Wondering how much a WordPress website costs? Fixed-scope means one price agreed before code is written. No hourly billing. No surprise invoices. No quote that doubles between discovery and launch.
Fixed-scope only 90+ PageSpeed guaranteed 6-10 week delivery
The straight answer
How much does a WordPress website cost?
A custom WordPress website costs $1,500 to $15,000 for most small-to-mid business projects in 2026, with enterprise builds reaching $20,000-$80,000+. The price depends on number of pages, design complexity, schema scope, integrations (WooCommerce, IDX, multi-location), and whether the engagement is a new build or migration. Hourly WordPress designer rates run $80-$200/hr; the higher-quality firms have moved to fixed-scope pricing instead.
DIY / freelance marketplace $200 - $2,000 Theme-based, no schema, no performance guarantees
Mid-tier custom (Starter / Growth) $1,500 - $6,000 Custom design, schema, 90+ Lighthouse, fixed-scope
Custom / enterprise $6,000 - $80,000+ WooCommerce, IDX, multi-location, custom plugins
What drives the price
Six factors that move the WordPress website cost.
A WordPress website cost calculator is rarely accurate because every project's mix is different. These six factors explain the actual variance between a $1,500 Starter and a $15,000 Custom build.
Custom design vs template
Custom design in Figma built on Elementor Pro and Astra Pro costs more than template-based work. We don't do templates.
Always custom; baked into base priceSchema + SEO scope
Basic LocalBusiness vs vertical-specific (LegalService, Dentist, IDX, multi-location) drives complexity and price.
+$500 to +$2,000 for advanced schemaWooCommerce or integrations
Adding WooCommerce, IDX feeds, booking systems, or custom plugin development pushes pricing into the Custom tier.
From $4,500 (basic Woo) to $15,000+ (custom)Migration vs new build
Migrating from Wix, Squarespace, or GoDaddy adds redirect mapping and content extraction work. Net new builds are simpler.
+$750 to +$1,500 for migrationContent production
We write copy on every project. Photography or video production from outside specialists is scoped separately when needed.
Copy included; media variableThree packages
One price. Agreed before code is written.
Every quote is fixed-scope, documented in a PDF, and held at the stated price for 30 days. The Growth tier is what most clients choose.
Solo + small business
Starter
A custom 8-page WordPress site for solo practitioners and small businesses ready to graduate from Wix or Squarespace.
$1,500 Fixed scope · 4-6 weeks
Start with Starter What's included
- 8 custom-designed pages
- Elementor Pro on Astra Pro
- LocalBusiness + FAQPage schema
- Mobile-first responsive design
- Contact form with spam protection
- Google Analytics 4 setup
- 90+ Lighthouse on every page
- 30-day post-launch monitoring
- Two structured design rounds
- 1 year of training + support included
- WooCommerce / e-commerce
- Custom integrations (CRM, IDX, booking)
- City / service landing page set
Most chosen
Growth
The full local-business build: city landing pages, vertical-specific schema, and the Local Pack optimization stack we use on every project.
$3,500 Fixed scope · 6-8 weeks
Choose Growth What's included
- Everything in Starter, plus:
- 15-20 custom-designed pages
- Vertical-specific schema (LegalService, Dentist, etc.)
- Up to 5 city / service landing pages
- Internal linking strategy + execution
- Advanced contact + intake forms
- Conversion-focused design system
- Three structured design rounds
- Search Console + Bing Webmaster setup
- 60-day post-launch monitoring
- WooCommerce / IDX / multi-location
- Custom plugin development
WooCommerce / IDX / Enterprise
Custom
WooCommerce, real estate IDX, multi-location schema, booking systems, or anything outside the Starter / Growth scope. Custom-quoted after discovery.
From $6,000+ Custom scope · 8-10 weeks
Scope a Custom build What's included
- Everything in Growth, plus:
- WooCommerce, IDX, or booking integration
- Multi-location LocalBusiness schema
- Custom plugin or block development
- Subscription / membership systems
- Payment gateway integration (Stripe / Auth.net)
- Custom intake / qualification flows
- Multi-language or multi-region setup
- Four structured design rounds
- 90-day post-launch monitoring
All tiers include: Schema-first 90+ Lighthouse Mobile-first Direct founder Async build Post-launch monitoring
In every project
Eight things every project
ships with.
Tier-independent. The Starter package gets the same engineering bar as a Custom build. Only scope and complexity change.
Schema architecture
LocalBusiness, FAQ, Service, and vertical types mapped before design begins
Custom WordPress
No page builders, no $400/year plugin licences. Editable forever.
Core Web Vitals
90+ Lighthouse on every page on launch day. Contractually.
Mobile-first design
Designed for phones first, scaled up to desktop. 70%+ of your traffic is mobile.
Async-first build
Private staging URL, comment-thread feedback, weekly written status updates.
Direct founder access
The person on your discovery call writes your schema and ships your site.
Fixed-scope quote
One number, agreed before code is written. No hourly billing, ever.
Post-launch monitoring
30-90 days of Search Console + Core Web Vitals watch on every project.
Add-ons & standalone services
Audits, sprints, and ongoing care.
Standalone engagements for clients who don't need a full rebuild. Each one is a fixed-scope quote, same as our project work.
From $150/mo
Care plan
WordPress core + plugin updates, off-site backups, uptime monitoring, security patching, 4-hour SLA. Month-to-month.
$1,500
SEO audit
Schema, performance, Core Web Vitals, Local Pack, and content gap audit with a prioritised action list. Credited toward a build.
$200 / page
City landing pages
Add additional city or service pages after launch. Includes content, schema, and internal linking. Bulk discounts at 10+.
$2,500
Speed sprint
Two-week Core Web Vitals optimization on an existing site. Targets 90+ Lighthouse without a full redesign.
$1,000
Schema retrofit
Add LocalBusiness, FAQ, and vertical schema to an existing site. Includes structured data testing and Search Console verification.
From $750
Migration
Wix, Squarespace, GoDaddy, or outdated WordPress to custom WordPress. Includes 301 redirect map and zero-downtime cutover.
Pricing FAQ
Six things clients ask first.
01 Why fixed-scope and not hourly?
Hourly billing punishes clients for asking questions and lets scope creep silently bill the project. With fixed-scope, you know the number before code is written. We document every milestone, deliverable, and dependency in a PDF you sign. If the scope changes, we send a written change order with a new fixed price you approve before work resumes.
02 What does 'WordPress website cost' actually include?
Every Upcoming Brand build includes design, custom WordPress development, schema architecture, mobile responsive design, contact forms, GA4 setup, Core Web Vitals optimization, two design rounds, and 30+ days of post-launch monitoring. Hosting, domain registration, premium plugin licenses, and stock photography are paid by you and itemised in the quote.
03 Are there cheaper WordPress packages out there?
Yes, and they exist for a reason. $400 builds skip schema, ship without Core Web Vitals optimization, use generic Bootstrap themes, and often render in $99/month maintenance hostage situations. We're not the cheapest option in the market. We're the best fit for businesses that need their site to actually rank, convert, and stay maintainable for the next ten years.
04 Can I pay in installments?
Yes. The standard milestone schedule is 40% deposit, 30% on design approval, 30% on launch. For projects over $10,000 we accept ACH and wire transfer. Credit card fees are absorbed by us. We don't offer financing or payment plans beyond the milestone schedule, but we'll work with you on milestone timing if cash flow is a concern.
05 What if I need ongoing changes after launch?
Care plans cover small content updates as part of the monthly fee. Larger ongoing work (new landing pages, feature additions, major redesigns) is quoted as a separate fixed-scope project. We don't bill hourly for post-launch work either. Every change has a fixed price agreed before work begins.
06 Do prices include hosting and domain?
No, but we recommend specific hosts at three price points (budget, mid-tier, enterprise) and handle the entire setup, migration, and DNS cutover as part of every project. You own the hosting account so you keep control. Care plans cover server-level monitoring and backups regardless of which host you choose.