Entity disambiguation
Service entities reference the organization by id instead of repeating fields. Google links them in its knowledge graph.
All tools
Free tool
Schema markup generator that links your entities.
Most generators output one schema. Ours produces a complete graph with proper cross-references between Organization, WebSite, LocalBusiness, Service, and FAQ. Industry presets load the right combination automatically.
Industry presets
Click to load a multi-entity graph with sample data.
Identity
These fields seed every entity in the graph.
Entities to include
Toggle the entity types to add to the graph. All reference Organization via cross-reference.
Aggregate rating
Services offered
Each becomes a Service entity, linked to Organization as provider.
FAQ items
Outputs FAQPage with Question and Answer entities.
Authority signals
Tells Google what topics you are expert on (knowsAbout) and which social profiles belong to this entity (sameAs). Both signals strengthen entity matching in the knowledge graph and improve AI Overview citation odds.
Use specific topics, not generic categories. "Estate planning" beats "Legal services". 5 to 12 topics is the sweet spot.
Links your business entity to verified social profiles. Google uses these to disambiguate your entity from similarly-named businesses.
Languages your business operates in. Useful for multilingual / international businesses.
When the business was founded. Adds longevity signal.
Either dollar signs ($, $$, $$$, $$$$) or a literal range. Shows in some local rich results.
Opening hours
Per-day hours show in Google Maps and search results. Use 24-hour format (HH:MM). Leave empty days as Closed.
Mondayto
Tuesdayto
Wednesdayto
Thursdayto
Fridayto
Saturdayto
Sundayto
Where will you install this?
We tailor the install guide based on your platform. Some WP plugins block custom schema; we tell you which ones and how to work around them.
Install guide
AI polish (BYO API key)
Polish the description, generate knowsAbout topics, or rewrite FAQ answers. Bring your own API key. We never store it; it stays in your browser only and is sent direct to the provider.
Default: choose a provider above. Override only if a specific model version is needed (e.g.
gemini-2.5-flash, claude-sonnet-4-6, gpt-4.1-mini). Keys are stored in localStorage on this device only — never sent to our servers. After saving your key, look for the small ✨ sparkle button next to each polishable field (description, knowsAbout, each Service description, each FAQ answer). Click it to polish or generate that specific field. The "Auto-fill from a pitch" button above fills the entire form from a 1-3 sentence business pitch.
Speakable selectors
CSS selectors on your page that Google Assistant can read aloud during voice queries. Pick a preset matching your page type, or write your own (one selector per line). Most sites use H1 + H2 + intro paragraph.
If you do not know your site's exact CSS classes, "h1" and "h2" work on every site. Use specific classes like
.lead or .summary only if those classes actually exist on your pages. Why multi-entity
Most generators output one schema. We output a graph.
Single source of truth
Update Organization once and every linked entity inherits the change. No duplicate maintenance.
More rich result types
Connected schemas qualify for review snippets plus service rich result plus FAQ stack plus sitelinks search.
Cleaner audit trail
Search Console traces issues by id. A clean graph makes diagnosing schema problems materially faster.