DMV Roofing Company
47 Local Pack #1 results across MD/DC/VA in 8 months
WordPress build with HomeAndConstructionBusiness schema, 23 service-area landing pages, and integrated quote calculator.
- Cost per organic lead $8 (organic)
- Lighthouse mobile 91
- Organic leads / mo 180
Measured results
The transformation, by the numbers.
The challenge
Where the project started.
Established roofing company depending entirely on Google Local Services Ads (LSA) at $80-$150 per qualified lead. Their organic site was a single-page Wix template with no service areas, no schema, and Lighthouse 22.
We are not turning off LSA but we no longer depend on it. Organic leads cost us a tenth of what LSA does.Owner Roofing contractor
Our approach
How we shipped it, phase by phase.
Every project runs through the same three-phase process. Discovery first, build second, optimize ongoing. No shortcuts.
Migrated from Wix to custom WordPress with HomeAndConstructionBusiness schema.
Built 23 service-area landing pages targeting "[city] roofing" across MD, DC, and VA.
Integrated quote calculator with photo upload and instant estimates for common roof types.
GBP optimization with photo geo-tagging and post strategy tied to seasonal demand.
Citation building across home services directories: HomeAdvisor, Angi, BuildZoom.
Review acquisition workflow tied to job completion checklist.
Deliverables
What was built and shipped.
- 23 service-area landing pages
- Quote calculator with photo upload
- HomeAndConstructionBusiness schema
- GBP optimization across service areas
- Citation building + review workflow
Tech stack
What it runs on.
Search demand
What roofing contractors' customers search for.
These are real monthly searches people make when looking for a business like this one. The new site is built to capture them.
in their market
Data via Ubersuggest · US search volume · intent classified by query type
Why it matters
WordPress done right pays back the investment.
Every project we ship is designed to generate leads, bookings, or revenue, not just look good. The metrics above are what our clients track 90 days post-launch.
Get similar results →Start a project
Want results like these?
Tell us about your site. We reply within 4 business hours. No pitch, just an honest assessment.
Services behind this project
Similar projects
More work
Other projects in the archive.
The Tile Experts, Edmonton
100 thin portfolio pages rebuilt into ranked landing pages in 2 weeks
Maryland Estate Planning Firm
Local Pack #1 for "estate planning attorney baltimore" in 14 months
Baltimore Cosmetic Dental Practice
+62% form submissions in first 90 days post-launch