Plain-language summary
We design and build websites that work for everyone — including people who use screen readers, keyboards instead of mice, voice control, or assistive technology. This site targets WCAG 2.1 AA. If something isn't working for you, email us and we'll fix it within 5 business days. We never charge for accessibility fixes on our own work.
Our commitment
Accessibility isn't a launch-day checklist for us. It's part of how we design and build, on every project. We commit to the following on this site and any work we deliver:
- Target WCAG 2.1 AA on every page we publish
- Test with keyboard navigation and screen readers before any launch
- Respond to accessibility issues within 5 business days
- Never charge for accessibility fixes on our own work
- Remediate older content (PDFs, embedded media) in priority order
- Re-audit the site once a year and after major redesigns
Conformance status
The Web Content Accessibility Guidelines (WCAG) define requirements for designers and developers to improve accessibility for people with disabilities. WCAG defines three levels of conformance: A, AA, and AAA.
upcomingbrand.com is partially conformant with WCAG 2.1 level AA. "Partially conformant" means that some parts of the content do not yet fully conform — see Known Limitations below for the specific items we're working on.
What we've implemented
The site is built on the following accessibility foundations:
Semantic HTML
Header, nav, main, section, article, footer landmarks on every page
Heading hierarchy
Single H1 per page, logical H2-H6 structure, no skipped levels
Keyboard navigation
Every interactive element reachable and operable via keyboard alone
Focus indicators
Visible 2px amber focus ring on all focusable elements, WCAG 2.4.7 compliant
Skip-to-content link
First focusable element on every page jumps to <main id="main-content">
Color contrast
All text meets WCAG AA (4.5:1 body, 3:1 large text) measured against background
Image alt text
Descriptive alt on every meaningful image, empty alt on decorative images
Form labels
Every input has a visible label or aria-label, errors announced to screen readers
ARIA where needed
aria-label, aria-expanded, aria-current, role attributes used sparingly and correctly
Reduced motion
prefers-reduced-motion respected; animations disabled when user prefers
Responsive zoom
Layout works at 200% zoom without horizontal scroll or content loss
Touch targets
Minimum 44x44px on mobile per WCAG 2.5.5 Target Size
Browser & assistive technology
The site is designed and tested with the following combinations:
| Software | Version | Test status |
|---|---|---|
| Chrome | 120+ | Fully tested |
| Firefox | 118+ | Fully tested |
| Safari | 17+ | Fully tested |
| Edge | 120+ | Fully tested |
| Mobile Safari | iOS 16+ | Fully tested |
| Chrome Mobile | 120+ | Fully tested |
| VoiceOver | macOS / iOS | Tested April 2026 |
| NVDA | 2024.x | Tested April 2026 |
| JAWS | 2024 | Spot-tested |
If you use a different browser or assistive technology and run into problems, please report it — we'll add it to our test matrix.
Known limitations
We're transparent about the parts of the site that don't yet meet our target. Here's what we're aware of and working on:
Third-party embeds
Embedded forms, calendars, or video players from third-party services may not meet WCAG AA. We replace them with accessible alternatives where possible.
PDF downloads
Older PDF case studies and documents may not be fully tagged. We're remediating in priority order.
Decorative animations
Hero motion accents and pulse animations are decorative. We respect prefers-reduced-motion, but a few subtle effects continue to render and are kept at low intensity.
Accessibility on client projects
Every site we build for clients ships with the same accessibility baseline as upcomingbrand.com:
- Semantic HTML, landmark structure, logical heading hierarchy
- Keyboard navigation tested before launch
- Screen reader testing on at least one assistive technology
- Color contrast verified against the brand palette
- Focus indicators on every interactive element
- Form labels, error messaging, and ARIA where it actually helps
- Lighthouse Accessibility score of 95+ as a launch deliverable
We don't sell "accessibility overlay" plugins or third-party widgets. Those products often create more problems than they solve and have been the subject of multiple lawsuits. Real accessibility is built into the markup, not bolted onto it.
Feedback & reporting
If you experience an accessibility barrier on this site, or on any site we built, please tell us. We take every report seriously and respond within 5 business days.
Alternative formats
If you need information from this site in a different format — large print, plain text, audio description, or any other accommodation — email hello@upcomingbrand.com and we'll provide it within 5 business days at no charge.
Review schedule
This statement is reviewed and updated:
- After every major redesign or significant content overhaul
- At least once per year, regardless of changes
- When new WCAG guidance is published, to align with the latest standards
- When a reported issue surfaces a pattern that affects multiple parts of the site
The "Last audited" and "Last updated" dates at the top of this page reflect the most recent review.
Contact us
Beyond accessibility-specific feedback, you can reach us about anything related to this site or our work. We respond within 4 business hours during business days.