Baltimore Hospitality Group
Three locations Local Pack #1 for primary keywords within 6 months
Three-location WordPress build with Restaurant + Menu schema, per-location landing pages, and online ordering integration.
- Local Pack ranking All 3 locations Pack #1
- Online order revenue / mo $48,000
- Third-party platform fees 0%
Measured results
The transformation, by the numbers.
The challenge
Where the project started.
Hospitality group was running each restaurant on a separate Squarespace site with no schema, no online ordering, and no Local SEO presence. Three brands, three sites, three sets of content to maintain. Average mobile Lighthouse: 36.
Three locations, one site, zero third-party fees on online orders. Pays for itself every month.Operations Director Hospitality group, 3 restaurants
Our approach
How we shipped it, phase by phase.
Every project runs through the same three-phase process. Discovery first, build second, optimize ongoing. No shortcuts.
Migrated all three locations to a single WordPress multisite-style installation with shared design system.
Built per-location landing pages with Restaurant + Menu schema and embedded maps.
Integrated Toast for online ordering, replacing a third-party platform charging 12 percent per order.
Optimized Google Business Profile for all three locations: photos, posts, menu items, Q&A.
Citation building across hospitality directories: TripAdvisor, OpenTable, Resy.
Per-location review acquisition workflow tied to checkout receipts.
Deliverables
What was built and shipped.
- Three-location WordPress site
- Restaurant + Menu schema
- Toast online ordering integration
- Per-location GBP optimization
- Review acquisition workflow
Tech stack
What it runs on.
Search demand
What hospitality group, 3 restaurantss' customers search for.
These are real monthly searches people make when looking for a business like this one. The new site is built to capture them.
in their market
Data via Ubersuggest · US search volume · intent classified by query type
Why it matters
WordPress done right pays back the investment.
Every project we ship is designed to generate leads, bookings, or revenue, not just look good. The metrics above are what our clients track 90 days post-launch.
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Services behind this project
More work
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