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Baltimore Hospitality Group
Three locations Local Pack #1 for primary keywords within 6 months
Three-location WordPress build with Restaurant + Menu schema, per-location landing pages, and online ordering integration.
Results
Measured outcome after launch.
Lighthouse mobile (avg) 93
from 36
+57 Local Pack ranking All 3 locations Pack #1
from Page 2-3
Top 3 Online order revenue / mo $48,000
from $0
New channel Third-party platform fees 0%
from 12%
Direct ordering Challenge
Where the project started.
Hospitality group was running each restaurant on a separate Squarespace site with no schema, no online ordering, and no Local SEO presence. Three brands, three sites, three sets of content to maintain. Average mobile Lighthouse: 36.
Approach
How we shipped it.
- 01 Migrated all three locations to a single WordPress multisite-style installation with shared design system.
- 02 Built per-location landing pages with Restaurant + Menu schema and embedded maps.
- 03 Integrated Toast for online ordering, replacing a third-party platform charging 12 percent per order.
- 04 Optimized Google Business Profile for all three locations: photos, posts, menu items, Q&A.
- 05 Citation building across hospitality directories: TripAdvisor, OpenTable, Resy.
- 06 Per-location review acquisition workflow tied to checkout receipts.
Deliverables
What was delivered.
- Three-location WordPress site
- Restaurant + Menu schema
- Toast online ordering integration
- Per-location GBP optimization
- Review acquisition workflow
Tech stack
What it runs on.
WordPressToastWP EngineCloudflare
Three locations, one site, zero third-party fees on online orders. Pays for itself every month.— Operations Director, Hospitality group, 3 restaurants
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