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Redesign 5 weeks $4,500 fixed-scope

Annapolis Accountant Firm

Zero ranking loss through migration; mobile Lighthouse 0 to 90+

Wix-to-WordPress migration with full redirect map, AccountingService schema, and complete redesign.

Results

Measured outcome after launch.

Lighthouse mobile 92
from 0 (broken)
+92
Ranking position (annapolis cpa) Page 1 (#4)
from Page 2 (#15)
+11
Form submissions / mo 21
from 6
+250%
Hosting cost $24 Cloudways
from $39 Wix
Owned platform

Challenge

Where the project started.

A 9-year-old CPA firm was on Wix paying $39/mo with mobile Lighthouse 0 (literally unable to score). They were ranking page 2 for "annapolis cpa" but feared a redesign would drop them off the map entirely.

Approach

How we shipped it.

  1. 01 Built complete redirect map covering 47 Wix URLs to new WordPress structure.
  2. 02 Migrated content with full preservation of titles, headings, internal linking, and meta.
  3. 03 New design system with AccountingService schema, tax-season landing page, and client portal link.
  4. 04 Performance tuning: Cloudways hosting, image pipeline, OPcache configuration.
  5. 05 Pre-launch: tested on staging with Search Console URL inspection.
  6. 06 30-day post-launch ranking monitoring with daily alerts on any positional drop.

Deliverables

What was delivered.

  • Wix-to-WordPress migration
  • 47-URL redirect map
  • AccountingService schema
  • Client portal integration
  • 30-day ranking monitoring

Tech stack

What it runs on.

WordPressCloudwaysRankMathTaxDome
I was scared to migrate. We did not lose a single ranking and the site finally loads on phones. Best decision we made this year.
— Managing CPA, CPA firm

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