Annapolis Accountant Firm
Zero ranking loss through migration; mobile Lighthouse 0 to 90+
Wix-to-WordPress migration with full redirect map, AccountingService schema, and complete redesign.
- Ranking position (annapolis cpa) Page 1 (#4)
- Form submissions / mo 21
- Hosting cost $24 Cloudways
Measured results
The transformation, by the numbers.
The challenge
Where the project started.
A 9-year-old CPA firm was on Wix paying $39/mo with mobile Lighthouse 0 (literally unable to score). They were ranking page 2 for "annapolis cpa" but feared a redesign would drop them off the map entirely.
I was scared to migrate. We did not lose a single ranking and the site finally loads on phones. Best decision we made this year.Managing CPA CPA firm
Our approach
How we shipped it, phase by phase.
Every project runs through the same three-phase process. Discovery first, build second, optimize ongoing. No shortcuts.
Built complete redirect map covering 47 Wix URLs to new WordPress structure.
Migrated content with full preservation of titles, headings, internal linking, and meta.
New design system with AccountingService schema, tax-season landing page, and client portal link.
Performance tuning: Cloudways hosting, image pipeline, OPcache configuration.
Pre-launch: tested on staging with Search Console URL inspection.
30-day post-launch ranking monitoring with daily alerts on any positional drop.
Deliverables
What was built and shipped.
- Wix-to-WordPress migration
- 47-URL redirect map
- AccountingService schema
- Client portal integration
- 30-day ranking monitoring
Tech stack
What it runs on.
Search demand
What cpa firms' customers search for.
These are real monthly searches people make when looking for a business like this one. The new site is built to capture them.
in their market
Data via Ubersuggest · US search volume · intent classified by query type
Why it matters
WordPress done right pays back the investment.
Every project we ship is designed to generate leads, bookings, or revenue, not just look good. The metrics above are what our clients track 90 days post-launch.
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Services behind this project
More work
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