Redesign Migration from Wix + redesign 5 weeks $4,500 fixed-scope

Annapolis Accountant Firm

Zero ranking loss through migration; mobile Lighthouse 0 to 90+

Wix-to-WordPress migration with full redirect map, AccountingService schema, and complete redesign.

Client CPA firm
Team 8 CPAs
Market Annapolis + Anne Arundel
Top result
92
+92
Lighthouse mobile
from 0 (broken)
  • Ranking position (annapolis cpa) Page 1 (#4)
  • Form submissions / mo 21
  • Hosting cost $24 Cloudways
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Before Original site
Old site · Wix / Squarespace / legacy WordPress
Annapolis Accountant Firm old website — before redesign
After New WordPress site Visit ↗
wordpress · custom theme · WordPress · Cloudways
Annapolis Accountant Firm new WordPress website — after redesign

Measured results

The transformation, by the numbers.

Lighthouse mobile
Before 0 (broken)
After 92
+92
Ranking position (annapolis cpa)
Before Page 2 (#15)
After Page 1 (#4)
+11
Form submissions / mo
Before 6
After 21
+250%
Hosting cost
Before $39 Wix
After $24 Cloudways
Owned platform

The challenge

Where the project started.

A 9-year-old CPA firm was on Wix paying $39/mo with mobile Lighthouse 0 (literally unable to score). They were ranking page 2 for "annapolis cpa" but feared a redesign would drop them off the map entirely.

CPA firm
8 CPAs
Annapolis + Anne Arundel
I was scared to migrate. We did not lose a single ranking and the site finally loads on phones. Best decision we made this year.
Managing CPA CPA firm

Our approach

How we shipped it, phase by phase.

Every project runs through the same three-phase process. Discovery first, build second, optimize ongoing. No shortcuts.

01
Discovery & Audit
Weeks 1–2

Built complete redirect map covering 47 Wix URLs to new WordPress structure.

Migrated content with full preservation of titles, headings, internal linking, and meta.

02
Design & Build
Weeks 3–6

New design system with AccountingService schema, tax-season landing page, and client portal link.

Performance tuning: Cloudways hosting, image pipeline, OPcache configuration.

Pre-launch: tested on staging with Search Console URL inspection.

03
Launch & Optimize
Month 2+

30-day post-launch ranking monitoring with daily alerts on any positional drop.

Deliverables

What was built and shipped.

  • Wix-to-WordPress migration
  • 47-URL redirect map
  • AccountingService schema
  • Client portal integration
  • 30-day ranking monitoring

Tech stack

What it runs on.

WordPress CMS
Cloudways Hosting
RankMath SEO
TaxDome Plugin
Timeline 5 weeks
Investment $4,500 fixed-scope
Platform WordPress (self-hosted)

Search demand

What cpa firms' customers search for.

These are real monthly searches people make when looking for a business like this one. The new site is built to capture them.

30.2K combined searches / month
in their market
accountant annapolis md
590/mo $4.20 CPC local
cpa annapolis
880/mo $5.10 CPC local
tax preparer annapolis
720/mo $3.80 CPC local
small business accountant maryland
480/mo $5.60 CPC commercial
bookkeeping services annapolis
390/mo $4.90 CPC commercial
tax preparation near me
27,100/mo $3.40 CPC local

Data via Ubersuggest · US search volume · intent classified by query type

Why it matters

WordPress done right pays back the investment.

Every project we ship is designed to generate leads, bookings, or revenue, not just look good. The metrics above are what our clients track 90 days post-launch.

Get similar results →
92 Lighthouse mobile +92
Page 1 (#4) Ranking position (annapolis cpa) +11
21 Form submissions / mo +250%
$24 Cloudways Hosting cost Owned platform

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